The Shoe Care Guide
FEATURING SHOE CARE EXPERT, DALE
You've invested in good shoes. The next step is to take good care of them.
Don't know where to start? We're here to help!
Shoe Shine 101
Your crash course to a great shoe shine.
Need to learn the basics? Start here!
How to Care for Light Brown & Tan Leathers
According to Dale, there are “42 shades of brown.”
He’ll help you take the best care of all of them.
How to Shine Burnished Shoes
Preserve or create that vintage-inspired worn look—we’ve got you covered.
How to Care for Suede
Put down the polish—suede has its own rules. We’ll help you keep it fresh.
How to Care for Nubuck
Not quite leather, not quite suede—learn the right way to care for it.
How to Care for the Not-So-Basic Black Shoe
Take care of modern black shoes without damaging lighter soles.
How to Winterize Shoes & Boots
Protect your shoes from harsh winter conditions.
Shoe Care FAQ
Answers to the most common questions from decades of experience.